Max: What actually is 5G?

Max: Gen Z thing. 

5G for Dummies

Directed by Josh Exell

Three launches the world’s first holographic 5G ad at a live event in London this week

Our 5minute film was displayed through Microsoft’s mixed-reality volumetric capture technology, in which a human performance is captured from all angles to create a 3D video via 106 cameras.

In short, the audience could view any point of the performance,
from any angle.

Max’s mum: What is it?

Max’s mum: Not a clue, but I’m very proud

Go home