Well - you can’t actually see 5G. But that’s a nice challenge right?
Our Three 5G Hologram House was a music-blasting-mind-blowing-crazy-futuristic piece of thing. A visual representation of ‘5G in the house’, featuring four celebs, 107 cameras, 6 projectors and a BIG ass team. All our content was framed inside a pulsing neon floating house on London’s Southbank.
It was a tech world first (as the PR team liked to repeat) combining volumetric capture and holographic projections. Yeah...us neither.
We got to work with some guys that worked on the Matrix.
Our mums think we worked on the Matrix now.
Directed by Chase Armitage
Campaign / AdAge / Evening Standard / Metro / Creativepool / Marketing Communication News / 5G Radar / 5G.co.uk / Lovely Mobile News / Skiddle / Britevents / Don’t Panic / Record of the Day / IPM