Max: What actually is 5G?
Max: Gen Z thing.
5G for Dummies
Directed by Josh Exell
Three launches the world’s first holographic 5G ad at a live event in London this week
Campaign
Our 5minute film was displayed through Microsoft’s mixed-reality volumetric capture technology, in which a human performance is captured from all angles to create a 3D video via 106 cameras.
In short, the audience could view any point of the performance,
from any angle.
Max’s mum: What is it?
Max’s mum: Not a clue, but I’m very proud
Go home